Ever wondered, “Gee, I wish I could Tweet for a living,” as you daydream in Raymond’s class? Better question, have you used the word “Gee” since the 1990’s?
Well, consider this. As companies grow their brand into new media they need someone in charge to represent them on spaces like Twitter. With only 140 characters, one person is responsible for promoting contests and events, reaching customers, increasing exposure and representing the image and mission of a company can be difficult and requires conciseness. Furthermore, it requires someone to represent the faces of up to hundreds of employees in limited space.
Perhaps you have a Twitter and follow President Obama, Oprah or Justin Timberlake. They too also have someone tweeting for them.
If you’re curious as to who runs these pages, I would direct you towards this page, which has forty of world’s biggest companies and the people that run their Twitter.
Now, emerging writers like us can act as the voice for someone else through social media for a living. The reality is that constructing an organized thought still takes time an energy that some celebrities may not have or companies may have allocated elsewhere. But how do you write in someone else’s voice?
Whoever is in charge of the Los Angeles Kings (NHL team in L.A.!?!?) twitter page made a name for him or herself over the summer when they made their Stanley Cup run. Now they maintain a voice as one of the ost humorous pages in the professional sports world.
And how much schooling is required to become a “Twitter Butler” in the first place? What constitues a strong Tweet?