My project consist of a couple different parts. My first part will be a research paper in which I would be research gendered advertising. I will be researching what makes something gendered and the motivations behind using gendered advertisements. Along with this research paper I will be taking a campaign that is gendered and analyzing it as part of the paper as well. For the second part of my project I will be doing a concept board for an advertising campaign of my own, which will avoid the gendered aspects that I have in my research paper and analysis. I believe that this project will help me to learn more about he industry that I am attempting to join and also help me learn more about the reasons behind using certain aspects of advertising to your advantage.
Capstone project overview
