Sorry for being late on this post, but blog posts that I find compelling generally don’t overwhelm a user with words. If I want to read lots of words, there are plenty of other mediums to go to instead of a blog.
For example, a sports blog: I want this blogs to have pictures and gifs of certain plays, coverage breakdowns or funny moments because a picture of gif can speak for 1000 words, right? It’s easier for the viewer to understand the context with a picture and gif.
Mgoblog.com does this perfectly. They found the right balance of word-to-picture/ratio. I think you’ll agree.