In my repurposing project, my goal is to reach small business/start up owners in the retail environment concerning how to make their store most conducive to people’s purchasing. I’m touching most specifically on the kinesthetic, olfactory, and auditory senses, along with some new discoveries like air ion concentration.
I’d like to model my article off of a Forbes how-to, which enumerates simple ways to improve a business without any sort of specific data or citations. Because of this, I would like to include real life examples of chain stores which exceed at different aspects of business to keep in line with the genre and have an alternative of explanation to the scientific studies which I’ve collected.
Right now, I am having trouble thinking of stores which are infamous for having unsatisfactory consumer environments. Some of my examples thus far include Subway, which always seems to smell odd- and Burlington Coat Factory, which I’ve always known to be a little off. If anyone can think of any others, that would be great!
Also, I’m thinking of examples of stores which actively ionize their air, resulting in a fresh feeling. Active ionization comes from biological processes like photosynthesis or water collision, so places with water features, salt lamps, plants, etc. are those which also have a high rate of negative ions, which cleanses the air. So far, I’ve come up with PF Changes and Holiday Inn lobbies.
I’m also struggling to find the best tone in which to address my audience. The tones of my genre tend to make broad generalizations with slightly formal diction, but because my piece relates to getting into the client’s shoes, I thought it may be more appropriate to use the first and second person and also to use specific, relatable examples along with my scientific evidence. Perhaps by writing more casually, it could relay an honesty from myself to my audience that will make them more likely to implement the ideas I give. If anyone has thoughts on whether or not that is a logical idea, I would love to hear.