I think the form of “professional blogging” has a lot of room to be improved. Personal or creative blogs are intriguing but I think that when this mode is more professional in nature, the argument or the content is diminished by the form of expression. I think ways that this can be improved is to be consistent across blogging platforms. I’ve read many blogs – from many credible people – that are inconsistent among different posts. When a blogger writes about his/her favorite recipe, only to have her next post be about deep philosophy, I think the mode of blogging and the content of the blogs themselves are diminishing. I think all bloggers can improve on their points by limiting their subjects and making the writing consistent across posts.