On Monday, I pitched
four three ideas for my capstone project. The least interesting, in my opinion, was the idea of creating an interactive educational website to help those trying to learn how to code for the first time.
The other two, which I feel far more excited about after our in-class discussions, involve creating a design language (like this). The key distinction between these “other two” was really how they would be applied.
I first thought of applying a new design language to a specific brand. For example, a single brand’s color palette, logo, key marketing messages, and digital products (like their app, website, or even something like ATM screens for a bank).
However, the other approach is beginning to seem more attractive. Instead of just sticking with one brand, why not design a more universal design language and then apply it with various examples? Sure, that’s more ambitious, but I really like the idea. My peers also expressed some favorability thanks to the greater universality compared to the first pitch.
Feedback from my peers was helpful in other ways, too, but the most exciting part for me was to hear what others were thinking.
For now, though, there’s one major question on my mind…