Newsflash! You’re a stakeholder

As a business major, what I find really engaging and compelling about corporate social responsibility might not appeal to others in the same way. I anticipate this being a challenge for me throughout the repurposing project. For my project, I’m repurposing a reflective narrative about community service into more of a research paper about corporate social responsibility and the changing role of business overtime. I don’t want my paper to be well-written, but boring. I don’t want my paper to appeal to only those interested business. I want my paper to be thought-provoking and relatable for people of all backgrounds!

You might wonder how I plan to do this. You might wonder how I plan to engage all readers in a research paper that’s about the nature of a changing business phenomena. Initially, I also doubted my abilities, but then… I realized something. I realized that everyone in the entire world is a stakeholder in one business or another. Yes, even you. Do you buy things? Do you eat at restaurants? Do you store money in the bank? Do you have a WordPress account? Well congratulations, that makes you a consumer

Changing role of business
The modern corporation is technologically advanced, globally integrated, and impacts your life.

Now that you know you’re a consumer, and by extent a stakeholder in various businesses, are you instantly more interested in corporate social responsibility? No? What about the changing role of business over time? Still no? Fine. Challenge accepted. After reading my final draft of the repurposing project, you will be interested. The way I frame historical content, statistical evidence, and business phenomena will draw you in. You won’t only be compelled to keep reading, line after line, but you will also be left contemplating your personal opinions on the role of business.

I decided to write about corporate social responsibility and the changing role of businesses after reflecting on a speaker’s discussion of the topic in one of my BA 200 lectures. Today, businesses are insurmountable. Like it or not, they have an effect on everyone. This is why I am accepting the challenge to write a research paper that appeals to the masses on this topic.

…but first, can you help me sort a few things out?

1. I’m still unsure about what platform to use. I want the platform to reach a wide range of people, but also be a platform that publishes lengthier pieces. Any ideas?

2. Another thing I am unsure of is the use of “I” and “you” in my paper. I’ve been debating interrupting the points I make and using a more colloquial voice to make sure that the point is clear. I worry this is too informal.  What do you think? Do you have any alternative suggestions?

A Material World Seen Through A Financial Frame

American flag depicted as a dollar bill
American flag depicted as a dollar bill

I have a lot of materialistic interests. I think that most people do. People like cars. They like fashion. Technology. Cosmetics. Shopping. Celebrities. Brand names. There are negative implications surrounding these materialistic interests. There are especially negative implications surrounding people too involved in their materialistic interests. Cue my brother calling me self-absorbed for crying after not liking the results of my impromptu “well Kylie Jenner did it so I should too” haircut. This brings me to my point. Everyone should read the Financial Times blog: Material World

Material World is a blog devoted to indulging our materialistic interests within a financial frame. The bloggers behind Material World write about topics that seem purely materialistic, transforming these topics into intellectual and stimulating ones. Do I read Material World because I’m interested in Burberry’s new perfume? Or do I read it because I’m interested in Burberry’s unique marketing for their new perfume? The world will never know! So go ahead, treat yourself to some judgment free reading on the new Tory Burch FitBit competition within the wearable technology sector.

Style Masquerade

I don’t write the same way that speak, but I guess that’s true of most people. Isn’t it? Isn’t that what we are taught? Sometime during middle school we are taught various sentence structures, and value is unintentionally (or maybe it is intentional, I don’t really know) assigned to each. Complex sentences are better than simple ones. Parallel better than dissimilar. And when is it that we learned the wonders of www.thesarus.com? No need to limit word choice to our own vocabularies. The options become multitudinous. However, somewhere along the way our sentences become too long and complicated. Too verbose. We are reprimanded for trying too hard, sacrificing clarity.

The chapters on style and sentence structure reminded me of this. Word choice has purpose (and it is not to sound smart). Word have meaning. They convey tone. And ultimately, the words we select influence our writing style. Sentence structure also influences writing styles. Different structures link ideas differently. Others place emphasis on different subjects. These chapters highlighted that style should not be an afterthought. Style is meant to be a conscious decision to enhance our ideas.

From the Style Masquerade activity I realized that my writing could be clearer. Earnest Hemmingway uses mostly simple sentences, making his main points very apparent. I tend to use longer sentences with multiple clauses, containing various ideas. These sentences are effective in moving ideas along. However, I think it would be beneficial to use simpler sentences to introduce my ideas. Now as I begin to think about “Why I Write,” I am sure to also think about “How I Write”.

What Counts as Writing?

Asking me to answer “What counts as writing?” is like asking me to answer “What counts as art?”. My first temptation is to answer “anything”, but I know I don’t really believe that.

. . .

Calligraphy… I was shocked to see calligraphy mentioned as a form of writing. Though calligraphy is very clearly written, it is appearance rather than content or purpose that identifies calligraphy.

Murals… Like calligraphy, murals are also identified by appearance. However, an effective mural has meaning. It tells a story.

Calligraphy… I don’t think calligraphy can tell a story. Or maybe it can. Maybe different styles of calligraphy can portray different emotions. Maybe a jagged font could portray anger. Maybe a soft, rounded font could portray happiness. And maybe an exaggerated sized font could portray excitement.

Murals… Murals are art, though. Art that is very clearly not written. Murals are painted or drawn or printed. Does writing have to be written? I think it does.

. . .

I think writing has to be written, but not always by hand. Writing can be typed and still be writing. But written words that have no purpose and tell no story aren’t writing. They are written and nothing else.