THIS WEEK’S ISSUE: Ad Evolution in the Making

As we move into week six of the semester, my capstone project is in the works, but with so much leftto be done. After project pitches and project proposals, I have settled on formatting my project based off of the design of the website Ad Week, a site I spend far too much time on. Though the content of my site will be entirely different than that of Ad Week, the blog style format with a navigation menu both at the top and right side of the site will organize the points of my capstone project in a clear, cohesive way.

Originally, when I proposed the idea of researching the evolution of advertising, I had planned to organize my site into four distinct pages: “History,” “Departments,” “Evolution” and “About.” After sitting down with my professor to discuss the aspects of my project, we came across the conclusion that the “History” and “Evolution” of advertising pages would become too similar in research and that the “Departments” of an advertising agency page would become a separate project in itself. After some thought, I have decided to remove the “Departments” and “Evolution” pages and go with a different approach.

Though I still plan to keep the “History” and “About” pages for context, upon entering my site, readers will be directed to a series of advertisements (in the blog format) on the landing page. If they click to “read more,” the advertisement will open, explaining specifically how that particular advertisement has progressed in its advertisements over the years. This, for example, could feature a Coca-Cola print advertisement from 1917 and a Coca-Cola digital advertisement from 2017 and explain how it has changed over the years, both in terms of creation and format.

Though these ideas are still very much so up in the air, this should allow me to fully engage with the pages of my site, making it more interactive for my readers by avoiding repetition and overwhelming content.