The re-purposing project is upon us. I will admit, I am pretty excited about it. The main reason is because it gives me a chance to go more in depth on a piece of writing that really does make me proud. It is a post from my personal sports blog that I have wanted to expand on for a long time. It’s called “The Curse of Little Brother” and it focuses on the recent history of the Michigan and Michigan State rivalry, and I always felt like it could be a much better article if I had more time and more planning.
What I am hoping to do with this article is something similar to an online article for a magazine. A good example of that would be some of the articles you see on Sports Illustrated or ESPN. These types of articles have more personal tones and almost seem blog like. These types of articles also tend to have different types of multi-media added to them. In the Sports Illustrated article, there are videos, pictures and a couple of other pieces of media. In ESPN, the main thing you will tend to find in their articles are a lot of hyper-links to different sources of information. Either way, they are both using formats that are mainly unique for online article writing.
The only thing I do wonder is how to keep this paper from being too informational. I want this article to be more engaging to the casual sports fan, which means less statistical information than an article directed at a sports die hard. It should be relatively easy to do that, but that will probably have to come in the editing process because when I write the first draft, I know I probably won’t stop to think about it. Then again, as long as I tell the story I want to tell, I’m sure even the casual fans will enjoy it.