Core, Anti-, and Proximal Audience

Minor Item 4: Capstone Project Audience

At first, I struggled with the following questions: How does the topic of your capstone project relate to people other than yourself? How will you make your project interesting and relevant to the larger public? In choosing a topic as specialized as magazine journalism- print magazine journalism for that matter- the answers to these very questions were initially hard to come by. It is evident that journalism, or content production/ consumption, is a specialized topic in it of itself, let alone the print side of the industry.

Core Audience:

People in my core target audience are those involved or interested in print journalism, specifically feature/magazine writing. They understand that print journalism is at risk, however, value it as an influential and significant source of information. Furthermore, people in my target audience are those who also prefer digital journalism over print journalism, and are unaware of the value of the latter. I hope to change these people’s beliefs, or even simply further their knowledge on the matter. Lastly, I hope to target those generally interested in journalism, information, or news, and those whose consume or interact with such content on a daily basis.

Proximal Audience:

When I tell people I want to pursue print journalism as a profession, they often and automatically respond with disappointment and doubt. It is clear that print journalism is a dying market, as today’s content is predominantly produced and distributed through digital means. Even still, print journalism does not stand alone: there are other markets and industries experiencing similar situations. Consider the book publishing industry, or even the record industry, both of which have been overtaken by either technology or digital media.

In this way, my proximal audience will consist of people not in my immediate target audience, rather, just to the left or right. These people are the “book publishers” or those in the record industry, who are experiencing vulnerability, just as I am, when it comes to their professions and passions. Though they may not be interested in feature writing or print journalism directly, they have an interest in a field of study or profession that is either undervalued or losing value overtime.

Anti-Audience:

People that I will rule out of my audience are those who do not care for information consumption, news, or journalism in any matter. I will not be able to reach people who have no interest whatsoever in the industry, let alone those who are interested in print feature writing. I am aware that my project will not reach/make an impact on everyone, however, I will do my best to reach the audience members I know I am capable of reaching.