Take a look around you. Through the recent magazine articles, advertorials, TV commercials, movies, even blog articles such as buzzfeed. What is one thing you notice?
Well the funny thing is, maybe you didn’t. Maybe you haven’t realized the extent to which females on many media outlets are being overtly objectified and sexualized yet this seems to be all okay because of one little term: Lad Masculinity.
What is lad masculinity? Allow me to enlighten you. Lad masculinity is the idea that men are allowed to love and objectify women because they are not sexist. Hmm.. lets think about that a little more closely. So technically you are saying that because you are not discriminating against women, you are allowed to drool upon the half naked pictures or body part highlighted images of women. Don’t get me wrong, I am not some crazy feminist who is anti-male and refuses to shave her legs because that is what I believe society expects me to do. No, I definitely respect women who wear little tight dresses and rock it. Hell, I feel empowered when I’m feeling sexy with maybe a little to much leg showing. But to what extent is ideology okay and when does it become exploitation?
It seems that our current society is being accustomed to seeing advertisements and different media outlets that continuously objectify women that we become desensitized to the idea of sexuality. We are unaware of all that goes on around us because it is just so common.
My past paper that I wrote for my comm101 class consisted of looking at a Cosmopolitan magazine and a Maxim magazine and applying the idea of enlightened sexism and lad masculinity. Though I learned a lot, I want to take it one step further. To what extent is this okay? When does the idea of objectifying women go past the idea of lad masculinity and turn into exploitation? My new research will focus on just that. Additionally, I want to write this in a more informal blog post. I believe that I can apply this ideology a lot to my real life and I want to incorporate the ideals of my fellow college classmates on how they view this issue and really whether it is an issue for them.
This will be raw. This will be real. This might even become epic.