My obsession with momufukofor2 began this summer, when, I saw an Instagram post of a magical delicacy called “crack pie” and had to find out more. After a little researching, I found out that the “crack” in crack pie is a ooey-gooey, buttery filling, and that the geniuses behind this dessert had also thought one of my all-time favorites, birthday cake truffles.
…think about it. Slightly undercooked cake dough formed into delicious, rich truffle balls. There is absolutely NOTHING wrong with that.
After more research about Momofuku Milk Bar, the dessert spot behind all of these crazy creations, I stumbled upon momofukufor2, the genius brainchild of Maria. I wish I would have thought of the premise of her blog first: in a year’s time, she cooked and ate every recipe in the Momofuku cookbook (Momofuku Milk Bar is just one of the restaurant concepts in the NYC based Momufuku group.
I admire so much about her creativity and ideas, and use much of it as inspiration for my own food blog. Like Maria, I have a small target audience for my food blog (college students), so I look to her for tips on how to maintain a consistent voice/style that engages a target population. Her photos are beautifully composed and shot, her stories are clever and well-told, and she really makes you crave everything she writes about. Plus, she’s realistic. When a recipe doesn’t work out exactly as planned, she’s no bullshit. She takes full advantage of the creative freedoms afforded by this new media format for writing about food. She’s absolutely one of the primary creative inspirations I attempt to emulate in my own writing for fun.