I get it. These words are similar and for that reason they could be easy to confuse. Let’s be honest though, generally speaking, one is a noun and the other is a verb. Affect and effect simply shouldn’t be confused as often as they are. Fortunately, this grammar mistake tends to be somewhat rare because it really irks me every time I see it. Unfortunately, my efforts to correct individuals who mix up these words have been futile. I am hoping to change that with the help of the visual aids below. Please do me a favor and show this to someone who needs this and I will be eternally grateful.