Cooking videos are prevalent on the internet, and they always grab my attention whether I’m on Facebook, Youtube, or a blog. Basically, this piece of digital rhetoric walks the viewer though how to make something in the kitchen. The way I think of it, these cooking channels are like modern day digital cookbooks, and they are incredibly compelling.
For one, just watching this banana bread being made makes me crave banana bread. I find this happens whenever I watch any type of cooking video, no matter the dish. Second of all the fact that I can watch this video in three minutes, makes the viewer believe that the entire process is easy and fast. The chef walks the viewer through all the various steps, talking out the process as he goes. Sometimes, I find that it can be hard to follow all of the directions given in written instruction when you are attempting to cook something. Some directions can be lost in translation, and I have more than once found myself unsure of what Martha Stewart means by “ideal spreading texture.”
In using visual cues, the audience can actually see for example, what the consistency of the banana bread mix should actually be. I personally learn best through demonstration, so these cooking videos are a really good way for me to learn how to cook. Seeing someone’s technique helps me improve my own. Especially with cooking, I think the visual component really holds the audience’s attention and helps them learn.
It’s interesting to note that for this particular channel, SortedFood, they link their website where you can find all of the exact measurements used in the video. Why not just put the exact measurements in the video? One might argue that having too many details might bog down the video and take away from it’s entertainment factor. After all, some people view these videos as pure entertainment, rather than for pragmatic instructional purposes. Having the measurements in an external place also draws more readership to the SortedFood website, which benefits SortedFood.
Overall, I think these videos are not only practical and informative but also fun to watch, and that’s what makes them such successful pieces of digital rhetoric.