I was too young to experience the hype surrounding Myspace during the early 2000s. I really only experience myspace through an ironic, joking lens. I actually probably couldn’t tell you the rhetorical purpose of myspace if you asked me right now. Is it a music sharing website? Is is a social networking site? Is it a place to post poetry about the dark spaces in your heart and your Naruto fanart?
I do know that, despite the confusing purpose of myspace, it continues to exist. Not only that, but it is still changing. There are graphic designers working to improve a website that, for the most part, is irrelevant. Why keep changing? Does this change help make poor old myspace hip again?
We can glean a few things from this revamping. It would seem that myspace has clarified its purpose and narrowed its intended audience in recent years, gearing more towards musicians and music listeners. The site also functions more like a blog with social networking capabilities, instead of a site used primarily for social networking.
The evolution of myspace, however underhyped it may be, is a prime example of the flexibility of the digital rhetorical situation. The fluid nature of the Internet allows authors to readjust their purpose and exigence of their project with relative ease. On the flip side, once a project has been branded or established a certain reputation it is incredibly difficult to change/shed that image.