For Project II, I’m reworking a letter that I wrote to the head of advertising at Nike during my senior year of high school. I didn’t actually send the letter, but my assignment was to critique a particular piece of advertising and I happened to stumble upon this Tiger Woods ad:
The ad was published after the huge Tiger Woods scandal. (If you don’t know about it, in short, he cheated on his wife countless times and the media found out. It blew up and his reputation was basically ruined.)
Now, I plan on writing a newspaper sports column criticizing the way certain organizations or people that could take a stand against athletes’ transgressions instead sweep them under the rug/make light of the violations.
I did some research and plan on using some famous sports columnists’ work as an example/inspiration for my Project II. I also found some generic newspaper templates that I could use to present my repurposed project,
but am still searching to find a template of a major sports publication like Sports Illustrated or ESPN the Magazine.
Finally, the last piece of research has to do with selecting what events in sports I want to write about and provide a critique of. Obviously I’ll edit my letter about Tiger Woods to include in the column, but I’ve also looked at a lot of other cases (sadly a lot of them revolve around domestic abuse) involving Greg Hardy (NFL), Ray Rice (NFL), Ronda Rousey (UFC), and Hope Solo (USWNT).
So far, so good in the research department, I just need to pick what events to focus on.