It feels good to be back. As a Communications Major and Writing Minor, I thought about what ideas would interest me the most to spend a semester researching and developing for my capstone project. After reminiscing on the past summer I spent interning at an advertising agency where I wrote and published articles for the company website, I was initially drawn to a capstone project on advertising. In addition to the writing I was assigned this summer, I had the opportunity to engage with media industries in an elective course for my major. The class required us to study the operation of media industries and eventually write a final paper on what we had learned. I ended the semester of that class writing a paper from the perspective of a professional at an agency, which is first how I became interested in this field.
For my capstone project, I pitched four ideas that were all variations of a topic within advertising. While none directly correlate with the paper I had written for my elective class or the writing I produced this summer, this work motivated me to pitch ideas in the same vein. After hearing feedback from my professor and classmates, I think I have a solid plan moving forward in my project. Ideally, I will walk viewers through an online site where I have created my own advertisement. It will begin with a client coming to an advertising agency and explaining what they are looking for, and it will end with the finished advertisement shared either online or in print – whichever works the best for my site. As of now, the only challenge I can see is with creating the advertisement. Since I have never created my own before from start to finish, I will need to do extensive research to make my capstone project the best it can be. I am looking forward to diving in.