Now, over halfway through the semester, I can confidently say that my capstone project is comingtogether and I could not be happier about it. With my production plan always at the back of my mind, I have somehow managed to surpass the timeline I had estimated for producing the content for my website. As of today, I have completed what I expect to be the final blog post on advertising campaigns, as well as the formatting and layout of my site. Once I got moving on the first post, the others came naturally. Thankfully, I am researching a topic I am so passionate about that I never grew tired of the content I was reading, even if that meant spending a whole Sunday researching advertising from different brands.
Looking forward, there are three main components I still plan to add to my site, all of which will be found under the “About” tab located at the top of the page. The components are as follows: “About the Site,” “About the Author,” and “About a Professional.” The content for “About the Site” and “About the Author” will come from my introductory essay, once it is written. Here, I plan to detail how my project came to be and how my interest in advertising was initially sparked. This will give the site context, as well as credibility, as I do have experience in the industry. The “About a Profession” content will most likely be formatted as a question and answer sort of layout, as I plan to conduct an interview with my mentor when we meet. As a professor, Head of Social Engagement at an agency, TEDx Speaker and Cannes Lions Speaker, I expect my mentor’s experience with advertising and engagement to be extremely beneficial for aspects of this project.
Overall, my capstone project is headed in a positive direction. Once I receive feedback from my class during class workshop, and make any edits to my already existing content I think I will be in a very good place. I am looking forward to finishing out this semester strong and having a digital project to show for it.