Maybe you can all help me to see how my own interests can be better translated into a substantial argument that is appealing to the largest audience I could get to meet me halfway.
I’m considering (among other things) writing about sub-cultures/lifestyle branding. This is a broad way to phrase it, but what I mean is that the phenomena of multiple categories of seemingly trivial, preference-based life choices, such as decisions of food and clothing, have been lumped together to form sub-cultures in society. For example, the American brand, Tory Burch, includes a list of restaurant recommendations on the official website. When I looked at this while trying to “make the familiar strange,” it was intriguing to me. However, I am worried that this may just be an argument that people who enjoy one thing are likely to enjoy another.
I am particularly interested in the classic American (preppy, as many name it) style and lifestyle, but I’m not sure how to write about this with more novelty. Maybe I can incorporate talk of lifestyle branding? What would that look like?
How can I take this topic beyond the stage of observing what a lot of people have in common?
Thanks for your help!