Normally, I feel so good about picking what material to put in a project and what to cut.
I know what adds value, what adds context, what adds a little extra flair and creativity to a project to give it some spark. Typically, this isn’t the hardest part of writing for me — this is the part that makes a story what it is, and generally, I’m good at telling stories.
With this project, though, I feel like I’m drowning in how much information there is. How many infographics are too many? I’ve done interviews, but how do I incorporate them in a way that adds the right amount of flair, and doesn’t stray too far from the beaten path? Does everything make sense together, or is it just a mishmash of information? How do you choose what to include when you’ve got a million different things to choose from?
I think I’m doing the inevitable by trying to protect my project too much, and not giving it the freedom it needs. I know I just need to let it flow, to make decisions that feel natural and include things that I think make sense. It’s important to trust your gut when writing, and not the image of how you picture the “perfect” project turning out in the end. Nothing’s perfect anyways, right?
I want to relax moving forward and just let the project drive where it needs to go. I think we looked at something earlier in the year about how we’re the horse and not the rider (rider and not the horse? I think it’s the first one.) We’re here to help get our audience to a place, not to control the way they get there — hopefully, with a little relaxation (and maybe some coffee) that will happen 🙂